Making the News WORK FOR YOU: How to Fundraise when the Media Spotlight Shines on your Organization's Mission
Friday, July 15th, 2016
8:15 AM - 9:20 AM: Breakout 5
When your organization's issue hits the news, don't let the opportunity slip by to gain new supporters for your cause. Heightened attention to the issue you're addressing and the work you're doing means that you can translate more public interest into more revenue for your organization's mission, more supporters, and a larger email list.
But how?
Take advantage of this compelling opportunity to learn more about how you can prepare a fundraising and communications plan? how to implement that plan on short notice? and how to leverage unexpected events into more supporters for your organization.
International Medical Corps' motto is "first there, no matter where." So when the Ebola crisis hit - before the world even knew about it, International Medical Corps was on the way. Then in the earthquake in Nepal, International Medical Corps had crews on the ground within hours, and with the tragic war in Syria, International Medical Corps has been there since the beginning. They are on the front lines when disaster strikes around the world, so they have extensive knowledge of how to jump in and fundraise on short notice during times when awareness of their mission is high. And they are in an unique position to share this invaluable information to people at all levels of experience in our business.
Learning Outcome #1
By attending this session participants will learn:
To create a fundraising and communications plan so your organization is prepared to swiftly capitalize on increased public attention to your cause.
Learning Outcome #2
By attending this session participants will learn:
Ideas on how to implement your own emergency fundraising techniques like online and social media advertising, a pre-prepared email, and an urgentgram in order to ask for support quickly.
Learning Outcome #3
By attending this session participants will learn:
To anticipate which staff will need to be involved and what approvals will be needed in order to implement the plan as soon as possible.