Building Your Multi-Channel Campaigns
Thursday, July 14th, 2016
4:00 PM - 5:15 PM: Breakout 4
Your donors are multi-faceted people who donate online, send checks in the mail and answer your telemarketing calls. But are all of your staff collaborating on your channels to deliver a cohesive message and give your donors as many opportunities to give as possible? At this session, you will learn about case studies and walk through the basics of multi-channel campaigning. Some of the questions you'll find the answers to are: Why should your campaigns be integrated? How do you plan and execute a multi-channel campaign? And you'll gain fresh insights in how to set goals and measure the success of a campaign, the strategies behind an effective contact calendar (and what that is for that matter) and tips on how to make your messaging work across channels.
Learning Outcome #1
By attending this session participants will learn:
How to utilize historical data and benchmarks to decide which channels to use, set realistic measures of success and how to utilize lessons learned in the future.
Learning Outcome #2
By attending this session participants will learn:
How to develop an integrated, multi-channel contact calendar.
Learning Outcome #3
By attending this session participants will learn:
Best practices for multi-channel messaging and creative.