Using Digital Ads To Boost Your Multi-Channel Campaigns
Friday, July 15th, 2016
11:15 AM - 12:30 PM: Breakout 6
Multi-channel campaigns are proven money raisers, but are you using every tool available, like digital ads? When you run an appeal, member renewal or sustainer acquisition campaign in the mail, on the phones or via email, how you target your ad campaign can have a huge impact on the response rates of these campaigns. Your organization may have what it thinks is the best ad campaign ever created, but did actually succeed? Setting measures of success and goals is crucial to determine if the investment was worth it, being able to determine where you did or did not succeed and how to apply those lessons to future campaigns.
Come to this enlightening session on the use of digital ads to boost your multi-channel campaigns. This session will look at how you can use co-targeting and remarketing to create surround sound campaigns. We will give you the information you need to take your campaigns - donor acquisition, appeals and even sustainer upgrades - to the next level by incorporating digital ads. We will discuss how you can set goals and measure success for your whole campaign and the ad channel? how effective targeting makes a difference? best practices for creative? and more! Featuring case studies and tried-and-true tips, you'll leave ready to incorporate digital ads into your next campaign.
Learning Outcome #1
By attending this session participants will learn: How to target ads for multi-channel success.
Learning Outcome #2
By attending this session participants will learn: Digital ad creative best practices; using case studies of successful ads, attendees will leave with applicable best practices for developing effective digital ad creative.
Learning Outcome #3
By attending this session participants will learn: How to develop goals and measure success of your digital ads.