Evolving Your Crowdfunding Strategy to Grow Your Best Assets (Along With Your Fundraising Goals)
Thursday, July 14th, 2016
8:15 AM - 9:20 AM: Breakout 1
Most organizations think of crowdfunding as a simple means to an end - putting on an event (sometimes an expensive and high profile one), or urging their donors to set up peer-to-peer fundraisers that hopefully raises a lot of money in a short amount of time. We queue up our social channels to broadcast the word and wait for the money to roll in. Yes, crowdfunding is important for your multi-channel strategy, but is this really the best way to use it for your organization?
Smart fundraisers know that crowdfunding campaigns can be a means to much smarter end: donor cultivation, donor and employee retention, and capacity building.
Using your crowdfunding campaign as an opportunity to provide your donors, fans, and volunteers with a hands-on experience that deepens their relationship with you, strengthens their passion for your cause, and aligns their efforts with yours builds powerful bonds between your donors and your organization.
And yes, after investing in those assets, your crowdfunding campaigns will do better as well. Learn from two organizations - a community foundation and an individual nonprofit - that have mastered the art of evolving their crowdfunding campaigns and have seen beyond the simple act of fundraising to the true opportunity: creating full experiences for donors and building powerful donor relationships that last long into the future.
Learning Outcome #1
By attending this session participants will learn:
How to start thinking about crowdfunding beyond mere fundraising.
Learning Outcome #2
By attending this session participants will learn:
Ways to use crowdfunding opportunities to engage and cultivate your best human assets (both inside and outside your organization).
Learning Outcome #3
By attending this session participants will learn:
Real live examples that other organizations have used to harness their networks to augment their impact, reach, and ultimately their fundraising.