The Donors of Tomorrow: Effective Ways to Engage Millennials
Friday, July 15th, 2016
8:15 AM - 9:20 AM: Breakout 5
Young people are our future (donors), but many nonprofits are simply overlooking them. While most resources are allocated to big-dollar donors, you should also have a plan to engage Millennials and (gasp!) Centennials in your mission to ensure the long-term sustainability of your nonprofit. We'll discuss the perils of ignoring younger audiences when it comes to donor cultivation as well as ways to turn these generations into your future donors. We'll also walk you through inspiring real-world examples of how organizations are using dynamic campaigns to reach Millennials and to generate mission-fueling revenue, and how you can incorporate these tactics into your nonprofit.
Learning Outcome #1
By attending this session participants will learn:
What motivates younger audiences, how to pique their interest and how to transition them from volunteers to sustaining donors
Learning Outcome #2
By attending this session participants will learn:
A better understanding of what young audiences want from nonprofits and how they connect using technology
Learning Outcome #3
By attending this session participants will learn:
To create effective communications that tap into this generation, along with real-world examples