Re-Engaging Auto Pilot Donors
Friday, July 15th, 2016
11:15 AM - 12:30 PM: Breakout 6
Reviving your donor zombies. Every nonprofit has its "walking dead," those autopilot donors who support the cause, but still drag along, blankly disengaged. Bringing those donors back to life requires a different way of looking at their behavior, a different insight into why they've lost their passion for your work, and a different strategy for driving them to action.
So come discover how World Vision Canada is beginning to crack the code on these valuable but uninspired donor segments. You will see how a different way of looking at your budget allows for innovations you didn't think you could orchestrate or afford. You will see how an unlikely and disarming approach to re-engagement exceeded goal by 11 percent even before it was half-way implemented. And you will discover how it's a whole new way to deliver authenticity, appreciation, and personal connection to the work - all leading to the reversal of negative perceptions and producing greater loyalty, reduced attrition and a virtually new audience of extra gift potential. You'll want to bust down the door and get your hands on this innovative, organic growth strategy.
Learning Outcome #1
By attending this session participants will learn:
Segmenting by psychological drivers and behavior leads to new strategies unseen by a typical RFM or demographic models.
Learning Outcome #2
By attending this session participants will learn:
That reactivating loyal, but low engaged donors, requires a different approach to leveraging driver and converter tactics.
Learning Outcome #3
By attending this session participants will learn:
A new level of fundraising success and overall brand perception are linked together in ways that are easy to overlook, leading to missed opportunities and brain-dead donor experiences.