Building an Integrated Marketing & Fundraising Model from Scratch: Lessons Learned from a Work in Progress
Thursday, July 14th, 2016
4:00 PM - 5:15 PM: Breakout 4
Over the past seven years, Keene State has progressed from having little fundraising, no brand or marketing, a totally outdated website and virtually no constituent engagement to an institution with a solid brand, steadily-improving fundraising, rapidly increasing volunteer engagement and a much more highly-integrated program that helps constituents to move steadily through the education-engagement-investment cycle.
Join us to hear how Keene State made this remarkable achievement. As you listen to their story, discover what to watch out for and learn from their mistakes. See how success can be achieved with little budget or staff and overcome objections from people who are not initially on board. As Keene State is still in the process of integrating these areas on their campus, yet people will be able to relate because they are a work in progress and don't have a huge budget or staff, but are instead sharing what they have learned in order to help others see that they, too, can build an integrated model.
Learning Outcome #1
By attending this session participants will learn: What it means to integrate marketing and fundraising, what that can look like in different size organizations and how to do it with a shoe-string budget.
Learning Outcome #2
By attending this session participants will learn: How to avoid common pitfalls that arise as you try to build an integrated program.
Learning Outcome #3
By attending this session participants will learn: How to get nay-sayers and opponents on board with a program integration.