Creating a Culture of Storytelling
Thursday, July 14th, 2016
2:15 PM - 3:30 PM: Breakout 3
All nonprofit organizations are doing work that impacts the world around them and creates change. It's the stories of that change that inspire others to get involved and support the organization's mission. The challenge, however, is finding and collecting those stories and being able to share them well.
Heather and Mark will share the case study of The Lutheran Church - Missouri Synod, highlighting the ways partnerships among communications, ministry/program and fundraising staff were developed to create an organizational culture of storytelling, one that moved away from a more traditional, institutional voice to one that enables constituents to see themselves in the stories and want to help in writing the next chapters. This session will help fundraisers and marketing/communications professionals both identify high-impact stories within their organization and equip them with the tools to collect and share them in ways that engage their consitutents.
In addition, proven strategies and techniques for collaborating with colleagues across an organization will be shared, including development of an organizational story "bank," along with ideas and resources for storyteller training.
Learning Outcome #1
By attending this session participants will learn:
How to identify high-impact stories within their organization.
Learning Outcome #2
By attending this session participants will learn:
Effective storytelling techniques to engage constituents
Learning Outcome #3
By attending this session participants will learn:
Ready-to-use strategies for collaborating with colleagues across all areas of the organization to build a collection of stories.