Turning Right Brains II: More Creative That Caught The Attention of Creatives
Thursday, July 14th, 2016
11:15 AM - 12:30 PM: Breakout 2
Back by popular demand, this is a reprise of last year's acclaimed panel session, with all new examples of head-turning creative.
Beauty might be in the eye of the beholder... but, when it comes to direct response marketing, creative directors have the best eyes in the business! This fast flowing session, suitable for all experience levels in all sectors, brings together three right-brainers (veteran creative directors) as they present the creative sizzle that caught their eye, whether it broke rules or sparkled with best practice, whether it shone using traditional media and channels, or it broke fresh ground using new media and technologies.
The only stipulation for our panel of experts? They must present concepts that somebody else created.
Learning Outcome #1
By attending this session participants will learn:
What creative directors look for in offer, message, tone and format
Learning Outcome #2
By attending this session participants will learn:
What makes great creative connect to the audience
Learning Outcome #3
By attending this session participants will learn:
What rules to break and what best practices to employ to stand out from the crowd