Stop Dating Each of the Co-ops! Marry Them Together to Reactivate Far More Lapsed Donors
Thursday, July 14th, 2016
2:15 PM - 3:30 PM: Breakout 3
While most organizations look to reactive lapsed donors via their direct mail program, many are unaware of the advanced techniques and the unique strengths that each co-op database brings that are moving today's performance needle. Come to this session and you'll learn how one major nonprofit brought each of the co-ops sources together for optimal performance. You'll even hear key learnings from Special Olympics, NNE Marketing and ALC and leave with a brand-new gameplan for bringing far more lapsed donors back to your organization. This is a must NOT miss session for learning cutting-edge formats for bringing back more lapsed donors to your organization.
Learning Outcome #1
By attending this session participants will learn: All lapsed donors are definitely NOT created equally.
Learning Outcome #2
By attending this session participants will learn: How to build a testing matrix that identifies the strongest predictors of success for your organization.
Learning Outcome #3
By attending this session participants will learn: Understand the wide range of available 3rd-party data assets and the important role they play in predicting those lapsed donors most likely to return.