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Anna Averling, Interim Director, Direct Response Strategy and Analytics, American Bible Society
For nearly two decades, Anna has devoted her career to nonprofit fundraising through direct response mediums. She got her start at Buckner International, a faith-based social services organization, where she wore many hats as Director of Institutional Advancement. The next ten years Anna spent working for some of the most well-respected direct response fundraising agencies in the industry where she emerged as a strategic leader, earning with her team a DMA ECHO award and guiding countless nonprofit programs to achieve and exceed their goals.

Anna has been serving as Interim Director of Direct Response Strategy and Analytics for American Bible Society since 2012. In this role, she provides front-line leadership, strategic direction, analysis and day-to-day management of all direct response fundraising activities via direct mail, phone, digital and emerging channels.

Anna is a graduate of Baylor University's Hankamer School of Business, and has served on the Baylor Board of Directors. She resides in Dallas, TX with her husband and two children.