In her 30+ years of direct response experience, Eva has held leadership positions for several large companies including Vice President, Client Services for Merkle Direct Marketing. In 2004, she became solely focused on fundraising strategy and has worked with organizations such as Catholic Relief Services, CARE, Planned Parenthood and the American Civil Liberties Union. Under her leadership, teams collaborate to bring innovative approaches and fresh ideas to existing, mature programs. These include maximizing the revenue potential of high value donors and mid-level programs, developing targeted messaging for unique donor groups, growing sustainer programs and introducing alternative acquisition methods. In her current position as Director, Client Services at OMP, Eva is responsible for meeting client revenue goals by providing strategic program management for her clients.