Kristin McCurry, Principal of MINDset direct, is a 20 year veteran of nonprofit fundraising. Since founding MINDset direct in 2005, Kristin has partnered with the nation's most vibrant and visionary charities including St. Jude Children's Research Hospital, Catholic Relief Services, American Red Cross, The Nature Conservancy, ASPCA and others.
Prior to MINDset direct, Kristin provided direction and strategic management as Vice President for Epsilon's Washington, DC fundraising office. She also served as the National Director of Direct Marketing for the American Cancer Society.
Kristin is a past President of the Direct Marketing Association of Washington and is active with the Advisory Council for the Direct Marketing Association's Nonprofit Federation. As an industry thought-leader, she is a frequent spokesperson and her viewpoints and case studies have been published in a variety of publications including The Non Profit Times, The Chronicle of Philanthropy, and Fundraising Success. She is also a frequent lecturer and educator for the DMA Nonprofit Federation, AFP, DMFA and DMAW and at leading universities including Georgetown and George Washington University.