Erica Waasdorp, President A Direct Solution, author of Monthly Giving. The Sleeping Giant.
Erica lives and breathes direct response and fundraising and can be considered a "philanthropoholic." Building partnerships and trying to find the best solution for members and donors and thus clients' needs are what Erica does best. Her multi-lingual skills and multi-cultural experience are of added value to those clients interested in raising money internationally and her experience in monthly giving has given her an edge for those clients who are ready to embark on this way of giving.
Erica Waasdorp has helped her clients raise millions of dollars, acquire and retain thousands of their donors and members as well as starting and expanding monthly giving programs.
She's currently working with several small to mid size to large organizations, advising them on improving and expanding their sustainer programs.
On the client side, she was with the International Fund for Animal Welfare (IFAW) for seven years, last as Marketing Manager of Planned/Committed Giving.
Erica is an avid blogger, presenter and writer about monthly giving and annual fund and direct response.