Author - Social Strategies with Bottom-line ROI 
Teacher of Social & Mobile Marketing
CEO - Marketing Synergy, Inc.
Entrepreneur - Futurist - Social Marketing & Big Data Evangelist
Randy Hlavac is the author of the new business book - "Social IMC - Social Strategies with Bottom-line ROI". The book outlines the social strategies companies are using to build 1-to-1 relationships with high value markets. It presents the metrics, methodologies, and best applications & highlights best-of-breed examples from across the world.
Randy also teaches graduate social and mobile marketing at Northwestern. His class is trained to use the most sophisticated social monitoring & management systems while building actual social & mobile marketing strategies for companies throughout the world. In addition, Randy is a member of IBM's Academic Initiative & has been selected by IBM to discuss social marketing strategies at IBM eCommerce & other global summits throughout the world.
In addition to teaching, in 1990, Randy founded Marketing Synergy, Inc [MSI]. Marketing Synergy is a consultancy dedicated to helping organizations build their integrated and social/mobile marketing programs.