Michael Johnston is the President and founder of the global fundraising consultancy, Hewitt and Johnston Consultants and the co-founder of two global fundraising products, The Global Legacy Giving Group and the sports-based Fantasy Fundraising. He has helped raised over a billion dollars for his clients around the world.
He has been a fundraiser for 24 years, and has worked with 100's of nonprofit organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in direct response fundraising innovation and integrated campaigning - most especially in the use of new media technologies like the web and other new technologies and their integration with traditional direct response methods.
He is the author of two books: The Fund Raiser's Guide to the Internet and The Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results. Mike is also a contributor to numerous books and magazines.
Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation, and was its first chair of its Education Committee. In addition, Michael was the founding Foundation Chair for the first global charity online lottery, www.globelot.com.
He is also the Chair of the industry leading Integrated Marketing Advisory Board, www.imabgroup.net - a collection of 12 of the leading fundraising agencies and other related industry associations.
Finally, he is the Chair of the global fundraising conference, Fundraising Online, http://www.resource-alliance.org/pages/en/fundraising-online.html.