Thursday, July 9th, 2015
2:00 PM - 3:15 PM: Breakout 7
Reclaim Your Donors!
Reactivation of lapsed donors has proven to be a worthwhile undertaking for many charities. How do you tap their inner hero to give to your mission again? In this session, our panelists will share their strategies, tactics, DOs and DON'Ts on how to breathe life into your lapsed donors, as well as the direct marketing formats and techniques that are proving to be effective.
Learning Outcome #1
By attending this session participants will learn: 1. Be presented with an overview of challenges of donor retention with a focus on the "gold mine" of reactivation (renewing lapsed donors).
Learning Outcome #2
By attending this session participants will learn: 2. Learn about reactivation campaigns, strategies and tactics including segmentation, creative, copy, formats, schedule of direct marketing touches
Learning Outcome #3
By attending this session participants will learn: 3. Learn, based on case studies, what works and what doesn't