Thursday, July 9th, 2015
2:00 PM - 3:15 PM: Breakout 7
Tell Me a Story: The Art & Science of Storytelling for Advocacy, Message Development and Fundraising
One of the most effective ways to communicate with decision-makers and voters is to tell a story. Whether you are advocating a policy position, recruiting members or volunteers, raising funds or giving a speech, a concise, interesting and memorable story often makes the desired impact. In this session, you will learn how the art of storytelling has evolved to include traditional and modern communication methods. For instance, top fundraiser Jerry Panas advises his clients "storytelling is the fiber of relationship building." Making emotional connections with potential donors can move them from concern to passion to cash. In the world of advocacy, these connections can move them from concern to passion to action. Studies show your audience will remember just 5% to 10% of your message if conveyed via facts and figures. That number jumps to 65% to 70% if conveyed via a story. In this workshop, Nancy will teach how the art (and science) of storytelling can boost your bottom line, whether it's communicating better, raising more money or advocating for your cause.
Learning Outcome #1
By attending this session participants will learn: The brain science of storytelling - and why it makes your story memorable
Learning Outcome #2
By attending this session participants will learn: How to transform yourself into a "Storytelling Superhero".
Learning Outcome #3
By attending this session participants will learn: The five steps of crafting a compelling story to convey your message