<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Wednesday, July 8th, 2015
11:15 AM - 12:30 PM: Breakout 2
Using Data to Fortify A Castle
Baltimore 3
Is your fundraising program built on a strong foundation of analytics? Do you have the results but not sure of the keystone to bring it all together? Come hear how the Friends of the Smithsonian program has creatively leveraged scientific data modeling and reporting insights to drive a consolidated, and efficient, membership program. With the right set of tools, a little lifting, and some help from your partners, you too can make a castle-strong fundraising program.
Learning Outcome #1
By attending this session participants will learn:
Present how data and modeling can help orgs understand and engage with donors differently during their ongoing relationship with an organization; improving the donor relationship, moving donor giving forward, and optimizing investments
Learning Outcome #2
By attending this session participants will learn:
Tactical ways to utilize Loyalty and High Touch modeling can be utilized together
Learning Outcome #3
By attending this session participants will learn:
Examples how data can arm orgs re: upgrades