<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Wednesday, July 8th, 2015
2:15 PM - 3:30 PM: Breakout 3
ALS - It's been a Year!
Baltimore 4-5
Last summer's ALS Ice Bucket Challenge soaked the nation. 17 million people uploaded Ice Bucket Challenge videos to Facebook. These videos were watched by 440 million people a total of 10 billion times, and The ALS Association received $115 million over a six week period. Learn how its executives caught this social media phenomenon, managed the incredible influx of interest and donations and worked alongside volunteer leadership to develop a plan to accelerate the development of treatments for people living with the disease. Learn how the Association thanked, informed and engaged its 2.5 million new donors. Also, find out if there will be an ALS Ice Bucket Challenge this year!
Learning Outcome #1
By attending this session participants will learn:
Learn how executives at The ALS Association caught this social media phenomenon and managed the incredible influx of interest and donations in a real time crisis communications response effort.
Learning Outcome #2
By attending this session participants will learn:
Learn how The Association developed a plan to accelerate the development treatments for ALS.
Learning Outcome #3
By attending this session participants will learn:
Learn how the Association thanked, informed and engaged its 2.5 million new donors.