Wednesday, July 8th, 2015
2:15 PM - 3:30 PM: Breakout 3
What Nonprofits Can Learn From Magazines: Applying Best Practices From The Publishing Industry to Fundraising
What can you learn from the magazine world? A lot when it comes to acquisition and retention! In this session you will see first hand Direct Marketing strategies and tactics that were gleaned from successful magazine subscription acquisition and retention campaigns. Most importantly, you'll learn how these same tactics and practices can be applied to your non-profit fundraising appeals and membership retention campaigns to lift results and combat attrition.
Learning Outcome #1
By attending this session participants will learn: Uncover tips and techniques to insure your envelope gets noticed and opened.
Learning Outcome #2
By attending this session participants will learn: Use branding and visual icons to communicate an offer or ask.
Learning Outcome #3
By attending this session participants will learn: Discover how to make each membership retention package a campaign of its own.