Wednesday, July 8th, 2015
11:15 AM - 12:30 PM: Breakout 2
Mid-Level Magic: Retaining, Recruiting, Cultivating and Upgrading your Mid-level Donors
Did you know, in most programs, the Mid-level donors account for more than 30% of the net income? This presentation will help you grow and strength your Mid-level core audience. You will look at how to cultivate and upgrade your current Mid-level donors to bring them closer to your organization. Review strategies for how to reactivate those donors who have lapsed from your program. Evaluate recruitment strategies by using not only traditional RFM, but modeling and appends to target the best prospects. And you'll learn how to create donor plans to move your mid-level donors into planned or major giving programs.
Learning Outcome #1
By attending this session participants will learn: Optimize the contact calendar/strategy to integrate cultivations with fundraising campaigns.
Learning Outcome #2
By attending this session participants will learn: Hone your message to be more compelling to these higher value donors.
Learning Outcome #3
By attending this session participants will learn: Find prospects in the low dollar part of your file that can be grown or jumped into the Mid-level program.