Wednesday, July 8th, 2015
11:15 AM - 12:30 PM: Breakout 2
Starting from (nearly) Scratch: Building a Strong Digital Fundraising Program For Your Organization With Only A Handful of Prospects
There are tons of great tips and advice out there for organizations who want to improve their online fundraising programs - but what about organizations who truly are just getting started? Maybe you've got a handful of email addresses from a direct mail file, maybe you are a new organization struggling to get the word out. Learn how one small organization found help, got started, and began acquiring prospects and building an online fundraising program from the ground up.
Online fundraising expert Jenn Smith and the Doris Day Animal League will share with you their successful steps in getting their online fundraising program up and running, how it built out from their previous efforts, and how they have planned for the future of online fundraising in conjunction with their direct mail efforts
Learning Outcome #1
By attending this session participants will learn: Get an online fundraising program up and running.
Learning Outcome #2
By attending this session participants will learn: Extend an existing direct mail program into a online fundraising program
Learning Outcome #3
By attending this session participants will learn: Plan for future online fundraising in conjunction with other direct mail efforts.