Wednesday, July 8th, 2015
2:15 PM - 3:30 PM: Breakout 3
Modern Constituent Engagement: Going Beyond Conversion To Create A Better Experience For Your Donors
"You haven't spoken to me in months, and now you want what?" After all that work you put into peer-to-peer or friend-raising event, and despite your best efforts, it's easy to let your engagement with some of your best donors fizzle. Attend this session and you'll learn how a leading organization used both a robust multi-channel annual communications strategy, and a Salesforce driven "Engagement Center" to keep the relationship with their donors meaningful online and off, well after the event and before the next big fundraising ask. We'll also discuss how to utilize your peer to peer data to make your direct mail efforts stronger and provide a better return.
Learning Outcome #1
By attending this session participants will learn: Extend the engagement of your peer to peer event beyond the end of the event.
Learning Outcome #2
By attending this session participants will learn: Create an Engagement Journey map to detail the path a constituent takes through your organization.
Learning Outcome #3
By attending this session participants will learn: Utilize peer to peer data to make direct mail efforts stronger and provide a better return.