Wednesday, July 8th, 2015
8:15 AM - 9:20 AM: Breakout 1
Where's the Acquisition in the Retention Equation?
Hold on just a minute! Before that acquisition campaign goes out the door - are the donors you're about to sign up going to be with you for the long haul? If you're wondering how on earth you can know that before the donors even decide to join, then this is the session for you. Learn how to ensure that donors join your organization for the right reasons - namely, passion about your mission and a desire to make a real difference. But that's not all. Learn the ins and outs of package, message, and list ROI, so you know what kind of donors are joining your ranks and what it will take to keep them engaged and giving for years to come.
Learning Outcome #1
By attending this session participants will learn: Learn how leading fundraising organizations are using data to make strategic changes to improve their membership programs.
Learning Outcome #2
By attending this session participants will learn: See how fundraising programs are adjusting to new data trends and evaluating long-term donor value.
Learning Outcome #3
By attending this session participants will learn: Know how to move beyond basic campaign analysis with more insightful master file analysis that will lead to real strategic change.