Thursday, July 9th, 2015
8:15 AM - 9:20 AM: Breakout 5
The Secrets Behind Breakthrough Creative in Acquisition
We've all seen it! The test ideas we like the best bomb, and others rock even though they don't seem so amazing to us. That's the beauty and importance of testing. This fast-paced session is packed with acquisition case studies and results showing what has worked and what hasn't for a variety of organizations. From the smallest element to full-package tests, you'll leave with lots of strategic and creative ideas that will impact your acquisition program. This session was a tremendously popular, standing room only session at the 2012 New York Nonprofit Conference and at the 2014 NCDC Conference. So come early to get your seat. Content is constantly updated to include the latest and greatest tests and breakthroughs.
Learning Outcome #1
By attending this session participants will learn: Uncover ways to improve your reply devices and online donation pages?two of the most critical components in your fundraising appeals?to dramatically boost response and gifts. Many improvements can be made quickly, easily and cheaply.
Learning Outcome #2
By attending this session participants will learn: Discover the essential must-haves for reply device and online donation pages - and why design, white space, type size and style are so important. Expert insights on including email capture, monthly giving offers, planned giving offers and more.
Learning Outcome #3
By attending this session participants will learn: Find out the fascinating results of exhaustive testing around gift asks. Take away ideas for developing a gift ask test strategy for your own program.