Thursday, July 9th, 2015
11:15 AM - 12:30 PM: Breakout 6
When to Say No to Get to Yes
What are the most important copy elements in a fundraising solicitation--and why do they matter? This beginner level session will cover the non-negotiable elements of effective fundraising copy; how to evaluate copy edits with a critical eye and say "no" to those that may negatively impact performance; and examples of copy that adhere to best practices and produce results. Also included is a take-away checklist for copy that gets a donor to say "yes" to making a gift.
Learning Outcome #1
By attending this session participants will learn: Identify the most important, and therefore "non-negotiable," elements of a fundraising solicitation, and why they matter.
Learning Outcome #2
By attending this session participants will learn: Create a checklist for effective copy.
Learning Outcome #3
By attending this session participants will learn: Evaluate and negotiate copy edits from a variety of parties, so the end result is a solicitation that gets a donor's "yes."