Thursday, July 9th, 2015
11:15 AM - 12:30 PM: Breakout 6
Removing the Barriers to Growth: How to Influence Your Organization's Leadership Through Data
We all use campaign-level reporting that helps us know what's happening in our marketing and fundraising programs. But how that information is compiled and presented for senior leadership can sometimes be the difference between perceived success and failure. Come learn how to present digestible fundraising trends and dynamics for the people in your organization NOT mired in the day-to-day details but who need to understand what is happening on the front lines so they do not get in the way of growth.
Learning Outcome #1
By attending this session participants will learn: Fight for your program using effective infographics and dashboard designs.
Learning Outcome #2
By attending this session participants will learn: Use a master file analysis to identify deeper underlying trends in your member file not readily apparent from campaign-level reports to get your stakeholders on board and keep them there.
Learning Outcome #3
By attending this session participants will learn: Answer the RIGHT questions for your Board and leadership.