Thursday, July 9th, 2015
2:00 PM - 3:15 PM: Breakout 7
Play Nicely in The Sandbox: Creating Synergy Between Direct Response and Major Gifts
Upgrading your donors is essential to having a strong fundraising program. But the upgrading process isn't just about asking for more money. How can you steward your donors to ensure a smooth, donor-centric transition to higher levels of giving? In this session, you'll hear two fundraising experts discuss how they have accomplish this by creating a "strong synergy" between direct response and major gifts.
Learning Outcome #1
By attending this session participants will learn: Alleviate the friction that can occur between the direct response and major gift departments when targeting donors for upgrades.
Learning Outcome #2
By attending this session participants will learn: Determine which donors are your best prospects for upgrading.
Learning Outcome #3
By attending this session participants will learn: Use effective strategies to upgrade donors to mid-level and major gifts in a seamless flow.