Thursday, July 9th, 2015
11:15 AM - 12:30 PM: Breakout 6
Lessons Learned in Content Marketing
If your organization is overwhelmed with content production, curation and evaluation, you're not alone. Attend this session to hear the biggest lessons learned from content marketers who have found success in developing a content marketing strategy that fosters engagement and maximizes content's longevity and purpose - saving time, resources, and headaches. You'll learn how one association was able to increase membership by 45% by taking a strategic approach to content marketing. We'll lay the groundwork to help you create your own efficient, effective content marketing plan by sharing our strategies, lessons learned and the tools we used, as well as provide different methods for evaluating success and measuring return on investment.
Learning Outcome #1
By attending this session participants will learn: Understand the function of content marketing in associations and how to develop a content plan.
Learning Outcome #2
By attending this session participants will learn: Apply different methods for assessing content's success and measuring return on investment.
Learning Outcome #3
By attending this session participants will learn: Execute effective strategies to maximize the use of content's longevity and purpose.