<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Wednesday, July 8th, 2015
8:15 AM - 9:20 AM: Breakout 1
Achieving Planned Giving Success Online
Magnolia 3
The myth that our planned giving audience is not online is just that - a myth! And the low cost of digital communication makes it an important avenue for reaching a broad audience cost-effectively. How can you optimize this channel? Using case studies, this session will describe for you the essential steps for online planned giving success. You will leave the session ready to implement an online communication strategy after learning:
Learning Outcome #1
By attending this session participants will learn:
Why it's important to be online with planned giving
Learning Outcome #2
By attending this session participants will learn:
The pillars of an online planned giving communication strategy and how to integrate with offline communication
Learning Outcome #3
By attending this session participants will learn:
What design and creative elements are considered best practices and how to measure success