Wednesday, July 8th, 2015
8:15 AM - 9:20 AM: Breakout 1
The 411 for Rock Solid Sustainer Programs:
The Basic (and not so basic) Elements of Strong Monthly Giving Programs
In today's increasingly competitive marketplace, having a robust monthly giving program is a hallmark of a successful fundraising program. And everyone wants one! But, if you have ever tried to launch one (or if your organization has one) you know exactly how complex they can be. What channels should you use - DRTV? Canvass? Mail? Telemarketing? Email? Banner ads? How much should you invest to acquire or convert a new sustainer? Check or credit card only? How do you manage decline processing? How are you driving additional value? What should your frequency of messaging be after they join? Learn all this and more from great monthly giving strategists and discover how programs like DAV and WETA utilize monthly giving to maximum benefit in this informative session.
Learning Outcome #1
By attending this session participants will learn: Understand the most successful and efficient ways to build a sustainer file. (e.g. how should you determine and develop your sustainer program goals, based upon reasonable parameters and growth?)
Learning Outcome #2
By attending this session participants will learn: Optimize and grow your program using critical factors, including paths to success (and pitfalls along the way)
Learning Outcome #3
By attending this session participants will learn: Utilize benchmarks for success including hard and soft metrics.