Thursday, July 9th, 2015
2:00 PM - 3:15 PM: Breakout 7
From So-So to Superstar: Creating a Sponsorship Strategy That Draws Sponsors to You
The difference between organizations that are successful in sponsorship and those floundering is directly related to successes in eight key areas across your organization. The better your team's effectiveness in its performance the more confident you can be that: your sponsorship program is valuable, your staff is excelling at sales and fulfillment, your client relationships are expanding, your revenue is growing, and corporate partners call you. Join sponsorship strategist Gail Bower, author of "How to Jump-start Your Sponsorship Strategy in Tough Times," in this interactive session designed to draw sponsors to you. Based on 20 years' experience buying and mostly selling sponsorship for some of the most important music festivals in the country and 10 years transforming nonprofit organization and association clients' results, Gail has identified the most successful practices used by organizations across the country, which she will glady share with you. Then you'll hear firsthand from Cathy Warner, director of events at York Builders Association, about how her organization went from so-so to superstar. In this session you'll learn what the top sponsorship sellers already know about:
Learning Outcome #1
By attending this session participants will learn: Create compelling value for your corporate sponsors.
Learning Outcome #2
By attending this session participants will learn: Spot sponsorship opportunities that have the most potential within your organization.
Learning Outcome #3
By attending this session participants will learn: Discover five factors with the greatest influence on your fee structure and more.