Thursday, July 9th, 2015
2:00 PM - 3:15 PM: Breakout 7
Sustainers Uber Alles: Using Multivariate Testing to Optimize Sustainer Conversion Online
Join us for a look at case studies and a Q&A session on how you can learn from organizations that are optimizing donor experience and maximizing sustainer conversions using multivariate testing. We'll explore and compare various conversion strategies, including personalized ask strings, upsell from one time gifts, sustainer first ask strategies and more.
Learning Outcome #1
By attending this session participants will learn: How to apply the different sustainer conversion strategies presented in the case studies in their organization.
Learning Outcome #2
By attending this session participants will learn: How to run a multivariate test.
Learning Outcome #3
By attending this session participants will learn: Tips and tricks for running tests.