Thursday, July 9th, 2015
11:15 AM - 12:30 PM: Breakout 6
The Magic behind the Multi-Channel Melee
Does online retargeting your direct mail donors work? Is it worth the money? What's the secret to blockbuster online fundraising when it's not Year End? Are Baby Boomers really multi-channel? You may be surprised by the answers. This session will give you the behind-the-scenes look at what is working and what isn't online. You'll see example after example of in-market tests, including the strategies, creative and analysis. Plus, this interactive session will explore why some tests worked and others didn't and share the secret formula that is adding double digit increases in online giving.
Learning Outcome #1
By attending this session participants will learn: You'll learn ways to take your online program to the next level, as well as the questions you should ask and answer before you do.
Learning Outcome #2
By attending this session participants will learn: You'll learn the results of specific creative messaging and offer tests and how you can apply them to your organization
Learning Outcome #3
By attending this session participants will learn: You'll learn how to identify, segment and analyze the impact of multi-channel efforts.