Wednesday, July 8th, 2015
8:15 AM - 9:20 AM: Breakout 1
Be Creative or Die
So dramatic! We know! But when it comes to what's working online these days, you have to be up for taking more risks, trying new things, and throwing in at least one wacky idea for every two or three tried and true strategies. It's hard, we know. Most organizations don't make it easy what with all the bureaucracy and risk aversiveness. This session will help you poke at the boundaries of your organization's comfort level, spark new thinking to take your program in unexpected directions, and create the kind of innovative, exciting, and groundbreaking campaigns that don't just chug along, but reach for more. Way more. The next ice bucket challenge, anyone? Probably an idea floating around your head right now. Let's go. Get to it.
Learning Outcome #1
By attending this session participants will learn: Injecting creative thinking throughout your organization to transform your strategy development.
Learning Outcome #2
By attending this session participants will learn: Getting - and vetting - the most creative ideas out of your organization.
Learning Outcome #3
By attending this session participants will learn: Turning all those ideas into real programs that actually happen (and sometimes even succeed).