<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Wednesday, July 8th, 2015
4:00 PM - 5:15 PM: Breakout 4
Are You New Donors Fooling You? Understand What a New Donor is Saying to You on Day One
Baltimore 3
New donors are the lifeblood of charitable organizations. However, all new donors are not exactly equal. There is a vast array of information available on your new donors and it is very meaningful. How do you determine what is important and what is not? We will walk through a case study and examine how predictive analytics and Lifetime Value analysis combine to identify the strong and remove the unprofitably weak donors.
Learning Outcome #1
By attending this session participants will learn:
Understanding LTV leads to a better donor cultivation program.
Learning Outcome #2
By attending this session participants will learn:
Understanding LTV should influence how you think about acquisition expenditures.
Learning Outcome #3
By attending this session participants will learn:
Understanding LTV will help determine your acquisition list mix.