Wednesday, July 8th, 2015
4:00 PM - 5:15 PM: Breakout 4
Find Your Missing Middle: Cultivating a Deeper Connection to Mid-Level Donors and Bridging The Gap Between Membership and Major Gifts
What do you do with those troublesome mid-level donors? They're not major donors, nor are they membership donors, but they tend to act a bit like both. Join Share Our Strength and Impact Communications as they share their mid-level donor secrets with you. Share Our Strength staff will walk you through the lifespan of the Mid-tier Ambassador program - that cultivates and stewards mid-level donors - from concept and implementation to results. The analysis will include a head to head comparison of managed donors against similar donors who were not managed. Kathy Swayze of Impact Communications will show you how to maximize revenue from middle of the file donors, in today's environment of declining donor files. You'll learn from first hand examples of solicitations and stewardship efforts designed to help "build a better bridge" from direct mail to major gifts.
Learning Outcome #1
By attending this session participants will learn: Use stewardship and cultivation to drive mid-level giving.
Learning Outcome #2
By attending this session participants will learn: Collaborate between major gifts and direct marketing teams to provide the best donor experience.
Learning Outcome #3
By attending this session participants will learn: Think outside the box when creating mid-level donor strategy.