Wednesday, July 8th, 2015
11:15 AM - 12:30 PM: Breakout 2
The Coming Generosity BOOM: The Biggest Opportunity For Financial Growth In The Next Two Decades
Here are THREE key factors for your fundraising success in the next 20 years: 1) Target baby boomers, 2) Engage online, and 3) Significantly DECREASE the number of times you ask for support and INCREASE the number of times you engage donors.
The fundraising methodologies that have carried the fundraising sector for the last 100 years are still rooted in the industrial model of transaction-centered methodologies and practices even though the Internet has virtually disrupted previous industrial-based business models in all other sectors of the economy. To be successful in the next 5 years, let alone the next 20 years, fundraisers must pivot and develop new working models that are online and focused on a generational cohort that may become the greatest giving generation ever. In a fast-moving panel discussion, Kn Moy, Mike Browne and Andi Boyd will dissect for you the characteristics that are unique to Boomers as well as Millennials and show the interplay, similarities and differences between these two important cohorts. Attendees of this panel discussion will come away with a deep understanding of these two strategic cohorts and how important they are for more sustainable revenue for nonprofit organizations.
Learning Outcome #1
By attending this session participants will learn: Why the boomers should be the focus of fundraising for the next 10 years while at the same time engaging the millennials.
Learning Outcome #2
By attending this session participants will learn: How fundraising methodologies and practices built for the industrial age are incompatible with the reality of online society.
Learning Outcome #3
By attending this session participants will learn: Why nonprofit fundraisers should be shifting away from transaction-centered approaches, towards relationship-centered development.