Wednesday, July 8th, 2015
8:15 AM - 9:20 AM: Breakout 1
Reply Devices and Online Donation Pages: Best Practices for Maximizing Gifts at that Magical Moment
Your donor or prospective donor is about take that magical step: writing a check or making an online donation to your appeal. But are your reply forms and online donation pages working hard enough to make it easy for your donors to give and give generously? This fascinating session will be laser focused on the art and science of reply devices and online donation pages.
Learn the best practices for reply forms: we'll examine format, size, copy, design, and content. We'll explore what to include on the front, what to include on the back, and what not to include. And most importantly, we'll study gift array strategies: amounts, number of asks, order of asks, gift arrays for specific segments, gender based ask strategies, monthly giving asks and more. There has been tremendous testing in this area, with dramatic impact on results.
Find out what works, and what doesn't work, and how it can vary from program to program. This session will also include a rigorous review of online donation form best practices: static vs. variable gift arrays, leading with monthly giving asks vs. single gift asks, form design and content, what to ask donors upfront and what to avoid. Plus the latest lightbox designs and other new techniques that motivate donors to give - and give more.
This session was standing room only at the 2014 Bridge Conference, with many questions from the very engaged audience. The presentation will be updated with new examples and findings for 2015!
Learning Outcome #1
By attending this session participants will learn: Uncover ways to improve your reply devices and online donation pages -two of the most critical components in your fundraising appeals-to dramatically boost response and gifts. Many can improvements be made quickly, easily and cheaply.
Learning Outcome #2
By attending this session participants will learn: The essential must-haves for reply device and online donation pages - and why design, white space, type size and style are so important. Expert insights on including email capture, monthly giving offers, planned giving offers and more.
Learning Outcome #3
By attending this session participants will learn: Find out the fascinating results of exhaustive testing around gift asks. Take away ideas for developing a gift ask test strategy for your own program.