Wednesday, July 8th, 2015
11:15 AM - 12:30 PM: Breakout 2
Ring, Ring, What's that Retention Tool doing in my Living Room?
This session focuses on how you can successfully use the telephone to improve your retention rates from donors multifold. The speakers in this session have many years of experience using telemarketing that they're ready to share with you to help you build monthly giving programs, reactivate lapsed donors, upgrade donors and more.
Learning Outcome #1
By attending this session participants will learn: Using telemarketing as a medium to generate new monthly donors, reactivate lapsed donors and lapsed monthly donors and upgrade monthly donors, all aimed at increasing retention rates.
Learning Outcome #2
By attending this session participants will learn: The elements of a successful telemarketing campaign.
Learning Outcome #3
By attending this session participants will learn: Learning from results and real life examples of monthly giving programs run through telemarketing.