Wednesday, July 8th, 2015
2:15 PM - 3:30 PM: Breakout 3
Seven Things You MUST Know About SEO
Search engines are the gatekeepers to engagement, but they can also be a constantly moving target. For example, Google updates their algorithms almost daily - close to 500 times in the course of a year! Rather than feeling like you're always playing catch-up, here are the seven things you MUST know that will keep you ahead of the game in SEO:
1. Content: How does your content speak to everything you do and how is it found?
2. Technical: You have great content, but is it indexed correctly as not to confuse search engines
3. Social. How does your SEO plan fit in with social in 2015?
4. PPC. Combining SEO and PPC efforts can help increase leads and conversions
5. What are Google and Bing planning for the rest of 2015. What you NEED to keep up to date with so your SEO plan doesn't falter.
6. Analytics/Tools: Are you tracking your conversions and do you know your ROI from your SEO efforts
7. Mobile SEO: Optimizing your mobile device is different from your desktop, and with the increase in mobile devices, this has to be at the forefront of your strategic plan.
You'll walk away from this session armed with the core tools of SEO that will keep you in front of your audience, right where you need to be.
Learning Outcome #1
By attending this session participants will learn: The importance of SEO in an omni-channel marketing program. Search Engine Optimization is the foundation of any online marketing program and having a website without this as the base, will in time, decrease your websites visibility.
Learning Outcome #2
By attending this session participants will learn: The core tools of SEO, and how to integrate them with your direct marketing program. Putting real numbers and metrics to your campaign to increase leads/sales are all a MUST in an online strategy.
Learning Outcome #3
By attending this session participants will learn: How to stay on the cutting edge of this rapidly changing field. Whether it is advances in mobile development or how the search engines develop their algorithms, change is the only constant.