<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Thursday, July 9th, 2015
11:15 AM - 12:30 PM: Breakout 6
Putting Your Video Content to Work: Gaining Advocates & Donors through YouTube
Baltimore 3
When it comes to acquiring and optimizing millennial donors and advocates, content that entertains and engages is a must-have. Many organizations already have great content, but how do you maximize its impact? And if you don't have it, how do you create it? YouTube is the hidden gem of donor engagement?and it's an easy and effective way to build your donor base while expanding your brand impact. As the second largest search engine in the world, YouTube can help you retain and optimize existing donors, engage new constituents, and provide a unique and simple way to expand your revenue. From maximizing your existing YouTube presence for greater fundraising, to learning the secrets of content engagement from blue chip nonprofits, this session will walk you through the steps you need to take your organization to a new level in millennial activation. Led by Amber J Lawson, CEO & Co-Founder of Good Amplified, YouTube's multichannel network for nonprofits, you'll hear firsthand from two nonprofit organizations on the ins, outs, realities and tools to make YouTube a go-to resource for new fundraising.
Learning Outcome #1
By attending this session participants will learn:
How to create fundraising content and campaigns that go viral and appeal to new millennial audiences
Learning Outcome #2
By attending this session participants will learn:
How to engage millennials with content that works on YouTube and other social channels
Learning Outcome #3
By attending this session participants will learn:
How to generate new revenue with simple tactics that build on your current YouTube presence