Thursday, July 9th, 2015
8:15 AM - 9:20 AM: Breakout 5
Don't Engage, Embrace Your High Value Donors using Proven Social Strategies
Not-for-Profits [NFPs] know their donors, volunteers and stakeholders are engaging on social networks - Facebook, Twitter, YouTube & other channels. NFP are using theses social networks tools to appeal to their audience. While this does attract interested individuals, there is a better way to grow your donor, volunteer & stakeholder groups. You need to consider building private virtual communities.
Today, consumers are continually creating private communities to gain interest in events like natural disasters or on-going crisis. As a NFP, you can use social monitoring to understand what is driving these communities, how they feel about your organization, and who key influencers are - you can develop the marketing strategies and private virtual communities to attract, database and develop 1-to-1 relationships. It is smart social which makes you apart of their community and the first NFP they think of when they are ready to donate or volunteer.
In this session, you will see how NFPs are developing private communities and the results they are achieving. You will receive tips and tools to allow you to immediately begin assessing and engaging your high value markets. See how NFPs ranging from small hyper-local groups to massive international organizations are using smart social strategies to transform social from engagement to empowerments to growing their donors & building volunteer base.
Learning Outcome #1
By attending this session participants will learn: Participants will learn the three different social strategies used by NFPs today and the questions needed to determine the best strategy for each of your high value donor markets
Learning Outcome #2
By attending this session participants will learn: Participants will learn the tips and techniques keep your high value donor coming back to build stronger relationships with your NFP
Learning Outcome #3
By attending this session participants will learn: Participants will learn how to transform their social investment into a two-way, individually focused marketing program to create new and stronger donors linked to business metrics.