<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> Bridge Conference « Bridge Conference
Thursday, July 9th, 2015
11:15 AM - 12:30 PM: Breakout 6
Breathing New Life Into Stagnating Campaigns: Marketing Integration Techniques and Ideas To Save Money and Finish The Campaign Strong
Magnolia 3
You'll get insight, ideas, and first-hand lessons learned on how best to breathe new life into stagnating campaigns. When a campaign is launched, it usually has a lofty goal attached to it with a plan to finish the campaign in 18 months to two years, but some campaigns just keep going, and going, and going. So how do you re-invigorate your donors and breathe new life into a campaign that is tired, but one in which you are invested? This session is designed to explore the process of reviewing existing campaign materials and goals, developing new ideas to build on the existing campaign branding without blowing your budget, re-using existing campaign materials, and launching a new marketing effort in the middle or final quarters of the campaign. You will learn about developing a plan for integrating new life into the campaign through production enhancements, marketing, existing campaign materials, narrowing focus, etc. We'll recommend steps for reviewing your fundraising campaign goals, short and long term. You'll aslo learn how to develop a complementary marketing strategy, including production and design, Communication channels, Donors, Public, and In-kind marketing solicitation.
Learning Outcome #1
By attending this session participants will learn:
Know how to re-invigorate campaign materials and still save money
Learning Outcome #2
By attending this session participants will learn:
Know how to re-launch a marketing campaign for your campaign?in the middle of your campaign
Learning Outcome #3
By attending this session participants will learn:
Know how to get your donors to re-focus on the campaign and help you meet or exceed your original campaign fundraising goals