Wednesday, July 8th, 2015
8:15 AM - 9:20 AM: Breakout 1
The Big Picture: Case Studies in Cross-Channel Analytics
If you've ever wished you could better understand your organizational performance across ALL of your marketing and fundraising channels - and actually use those deep analytics for something - you don't want to miss this presentation. Join Frakture, Inc. and Thompson Habib Denison for a deep dive into how the Ocean Conservancy took the next step beyond standard reporting to design meaningful analytics across all of their channels, from Facebook to direct mail. You'll learn how they adapted their campaigns and programs based on this information to optimize their desired outcomes. And you'll walk away with useful information on how you can take a deep dive into your own cross-channel data, how you can measure performance across those channels, and useful tools to help you get there.
Learning Outcome #1
By attending this session participants will learn: Better understand how you can develop your own cross-channel data set.
Learning Outcome #2
By attending this session participants will learn: Better understand how you can track performance across all channels using similar metrics - and use that understanding to strategically reach your goals.
Learning Outcome #3
By attending this session participants will learn: Some useful tools to help you track and analyze performance across channels.