Wednesday, July 8th, 2015
2:15 PM - 3:30 PM: Breakout 3
How Do You Put ALL of Your Fundraising On One Piece Of Paper? The Balanced Scorecard and Your Fundraising Program
It's an incredible challenge for most nonprofit organizations to develop and deliver on an integrated fundraising strategy (including all systems, processes, people, channels, methods) but we know in the 21st century that it's vital to be integrated to be successful. This exciting workshop will provide you with an insider's view on how best practice fundraising organizations have used the Balanced Scorecard to achieve integrated fundraising success. What is the Balanced Scorecard? How does it connect to something called a Strategy Map? How does an organization work to put all of their fundraising on one piece of paper? How long does it take and does it make a difference? We'll answer these questions and more for you in this engaging session. Mike will systematically walk participants through key elements in creating a successful Balanced Scorecard including the Strategy Map, Scorecard, and Implementation Plan. Case studies from the United States, Canada and Europe will help make things crystal clear for you. The Balanced Scorecard is a key element for integrated fundraising success in the 21st Century and Mike will ensure that you're ready to successfully implement it in your organization.
Learning Outcome #1
By attending this session participants will learn: better plan, budget, and execute a Balanced Scorecard Approach to Integrated Fundraising
Learning Outcome #2
By attending this session participants will learn: Be able to understand how the Balanced Scorecard approach can create improved cooperation between competing departments within your nonprofit organization and to help raise more money.
Learning Outcome #3
By attending this session participants will learn: How to choose between competing new media and traditional media fundraising strategies by going through the Balanced Scorecard approach