Wednesday, July 8th, 2015
11:15 AM - 12:30 PM: Breakout 2
Projection Junction, What's Your Function: What School House Rock Can Teach You About Building A Digital Budget
Building a digital budget can be an intimidating process. How do you balance spend between email, search, display, social and the ever expanding test platforms? This session will provide an overview of how to build a digital budget and project expected returns based on varying organizational goals - both fundraising and lead generation.
"I've got AND, BUT, and OR, they'll get you pretty far!"
Digital channels don't live in a vacuum. Learn what digital channels directly affect each other and how to use this information to budget smart and project returns more accurately.
There is always an exception to the rules. Learn what mid to high-risk digital channels are worth building space in your budget for.
No one has the budget to do everything. Learn how to decide what channels to invest in when you have a finite budget.
Learning Outcome #1
By attending this session participants will learn: How and where to prioritize spend based on risk tolerance and organizational goals.
Learning Outcome #2
By attending this session participants will learn: How to build a budget and estimate returns based on key metrics.
Learning Outcome #3
By attending this session participants will learn: Budget models based on risk tolerance and organizational goals.