Wednesday, July 8th, 2015
8:15 AM - 9:20 AM: Breakout 1
Driving Donor Decisions: Neuromarketing for Nonprofits
95% of our thoughts, emotions, learnings and decisions occur without our conscious awareness. Advertisers in the commercial world have been using this knowledge for years to get people to buy products. This session will look at it from a non-profit perspective to see what techniques can be used to drive donations. Using examples from mail, online, telemarketing, social media and DRTV, we'll talk about marketing to a donors' subliminal mind.
Learning Outcome #1
By attending this session participants will learn: How priming can affect a person's subsequent giving behavior and techniques for priming donors.
Learning Outcome #2
By attending this session participants will learn: Actionable best practices for framing your ask, writing copy and designing packages based on neuromarketing research results.
Learning Outcome #3
By attending this session participants will learn: The key differences in marketing to people across channels along with creative and strategic ways to improve your direct marketing in each channel.