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ASP2021: A Virtual Conference

ASP2021: A Virtual Conference
Preliminary Schedule

Click here for the Schedule-at-a-Glance

    9:45 AM - 10:35 AM: Concurrent Session 5D: 9:45 am PST (12:45 pm EST) - Oral Presentations
    Explaining the Universe in 280 Characters
    Conference Strand: Communicating Science Using Social & Traditional Media
    Kelly Ramos, Business Integra, Inc. & NASA Goddard
    Barb Mattson, CRESST/University of Maryland & NASA Goddard
    Sara Mitchell, CRESST/University of Maryland & NASA Goddard
    Abstract of Session/Presentation: Many concepts in astrophysics can be nearly impossible to explain on social media in just 280 characters without slipping into a string of jargon. By creating week- and month-long themed social campaigns — like Black Hole Week, Month of Galaxies, and even an October Halloween countdown — we are finding unique ways to make complex astrophysics concepts and missions more approachable to our online audience who may not have a strong science background. Each post, no matter the campaign, contains captivating multimedia, such as videos, dynamic illustrations, and animated GIFs, that catch the eyes of the audience as they scroll through their social media timelines. We endeavor to make the accompanying text engaging and relatable, avoiding or breaking down jargon and using analogies to compare astrophysical concepts to everyday life.

    We will discuss how connecting astrophysics facts, discoveries, and missions to week- and month-long social campaigns helps make these difficult-to-understand science less intimidating and more fun for our audience.

    NASA Universe, managed by the NASA Goddard AstroComms Team, serves as the agency's thematic astrophysics social media presence across multiple social platforms. These accounts represent a variety of astrophysics missions, programs, and projects from across the agency, and we coordinate with astrophysics flagship mission accounts and other NASA accounts to tell the story of how the universe works and how we study it.